Posts Tagged: strategy

In his brilliant book The Laws of Human Nature, Robert Greene writes in praise of what he calls ‘reality groups’ – groups that are infused with a functional and healthy dynamic arising from their ability to maintain a tight relationship with reality.

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Running the business is grounded in the here and now. It depends on data from the past. And it can be a relatively comfortable space because it deals with known facts. In contrast, changing the business is about the world outside the organisation and about the future. And the world outside is much bigger and more complex than the organisation – to the extent that it is essentially unknowable.

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When there are pressing challenges – there can be a tendency to forget about purpose. The survival instinct narrows the mind and the focus of attention. Sometimes we may regard it as a positive. But in narrowing the mind we risk eliminating a lot of useful data and therefore being blind to many of the options and opportunities presented by an immediate challenge.

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