Traditional ideas about brand do not work well in the context of social licensing. Social license refers to the ongoing acceptance of your organisation’s business practices and ways of operating by your stakeholders. If you lose social license, you lose the legitimacy to continue
Posts Categorized: Theory of Change
Organisations that value their reputation, their legacy and that want to be on the right side of history need a story about how they are contributing a positive impact. They need a story that they can tell with a sense of pride and that can bear external scrutiny.
An Introduction to Theory of Change Organisations typically have a stated purpose, a written strategy a set of activities and procedures for getting things done. However, many organisations will struggle with getting consensus on the story of how what they do moves them closer to their purpose. This is where Theories of Change are useful.