The prove → plan →execute model doesn’t work in agile land. Instead it’s a case of Act → Learn →Build.nAction is primary. You can’t do a financial plan if a customer has never seen your new product or service. You must put something out there!
Monthly Archives: February 2020
Each of these has its place and can heighten our understanding of what is really going on – but without the critical 4th mechanism of acting from shared awareness – the difficult problems as exemplified by housing, health and climate change will persist. That shared awareness must extend to cultural awareness.
As a first step on leveraging your brand’s purpose – consider mapping it’s strengths against the United Nations Sustainable Development Goals
A good future may depend – not on minimising consumer capitalism – but on radically extending its reach and depth. This was an undercurrent at Bayer’s Future of Farming Dialogue held in Cologne in October. (I attended representing Nuffield International*.)