But people follow purpose – with much more intensity than they follow job titles or money. The challenge is to allow yourself and your organisation to be purpose-led, principles focused and where performance is measured as purpose translated.
Posts Tagged: purpose
When there are pressing challenges – there can be a tendency to forget about purpose. The survival instinct narrows the mind and the focus of attention. Sometimes we may regard it as a positive. But in narrowing the mind we risk eliminating a lot of useful data and therefore being blind to many of the options and opportunities presented by an immediate challenge.
As a first step on leveraging your brand’s purpose – consider mapping it’s strengths against the United Nations Sustainable Development Goals