In 2010, Geoff was retained to initiate a collaborative network for veterinary businesses which led to the founding of XLVets. Under his guidance, XLVets became the leading market channel for veterinary products and services to the farmed animal space in Ireland and is widely recognised as a leading knowledge authority on practical veterinary.

In 2011, Geoff founded and directed the development of XLVets Skillnet – a training business serving the veterinary and farming sectors. XLVets Skillnet was formally recognised as Ireland’s Best Learning and Development Network by the Irish Institute of Training and Development in 2016.

Geoff is the current Chair of the Advisory Board at Saturn Farms. He is the former Chair of the Nuffield Farming Scholarship Trust and a former director of Nuffield International.

In his earlier career, Geoff worked in a leadership and business development capacity across a variety of enterprises and sectors including plastics recycling, biodiesel technology, clinical trial management technology, e-learning, contract cleaning services, franchise sales, dairy farm management and book distribution. Geoff is a member of the Irish Institute of Training and Development, Xenergie Consulting, Nuffield Farming Scholarships Trust, the Irish Management Institute and the Mediators Institute of Ireland. He holds a primary degree in Environmental Science, a masters degree in Business & International Finance, a Diploma in Executive Coaching and an Advanced Diploma in Organisational Culture Transformation.

MY VISION

Enabling leaders to enhance the social, environmental and economic significance of their organisations

You have all the resources you need to create the better future that you desire. You unleash resources from the system by acting authentically and in accordance with your true values and beliefs.

MY MISSION

Help leaders succeed

An organisation built for resilience is structured to last forever. The leaders of such organisations don’t just want to weather change; they want to build the capability to be transformed by change. Organisations can only transform in tandem with the transformation of their leadership.

MY VALUES

The following
principles are
fundamentally
important to Geoff:

  • Remaining curious with a continuous learning mind set
  • Maintaining a balance between humility & confidence
  • Being inventive and solution oriented
  • Leading with generosity; by practicing what I learn
  • Having unconditional positive regard for the client
  • Addressing opportunities and challenges at the system-level

What People
Are Saying

  • “Geoff is without doubt one of the most astute and effective strategic thinkers I have ever met. He combines this big picture view with sharp insight into the details of interpersonal relationships and financials. His outstanding intellect means that he quickly sees right to the heart of the matter, teases out what is really at stake to support transformative change, and politely but firmly challenges any option other than the very best. It’s been a joy to work with him.”

    Andrew Curwen, Chief Executive at XLVets, UK
  • “Having worked closely with Geoff Dooley in his capacity as Chairman of Nuffield Ireland for 3 years, and prior to that as a Board member and Nuffield Scholar, I have found him to be bright, professional, energetic and relates very well to people. He is highly regarded in the agri-food sector in Ireland and has excellent contacts in, and knowledge of, global agriculture and business. He gives generously of his time and expertise on a voluntary basis for causes that he believes in.”

    John Tyrrell, Executive Secretary, Nuffield Ireland
  • “Geoff joined our organisation shortly after it was set up in 2009. During the past 10 years he has played a key leadership role in our company. Under his leadership our original ideas have been transformed into a structured, progressive business which is continuing to grow. Geoff is an excellent leader, organiser and problem solver. He is forward thinking and always looking for new opportunities. His communication and public speaking skills are excellent and I personally have learnt a huge amount in my dealings with him and feel certain that his skills would be a huge asset to any organisation.”

    Tadhg Murphy, Partner at Adare Veterinary Clinic,
    Director and CFO at XLVets Ireland
  • “Geoff has been part of XLVets Ireland since it’s launch…. He has boundless energy, enthusiasm and passion, yet brings critical and often novel thinking to any discussion. He is visionary and always able to see “the bigger picture”. Geoff is highly personable, and he always brings a positive contribution. I have no doubt that he will add value to any project, workshop, coaching activity or facilitation he is involved with.”

    David Black, Partner at Paragon Veterinary, XLVets UK Founder and CEO at VetSalus
  • “During Geoff’s tenure on our board he was incisive, engaged, responsive and committed. As Chair of our Governance committee, Geoff had a large influence during our corporate governance and strategic planning discussions. His ability to distil multiple opinions down to a concise overview proved very helpful in moving a conversation or policy discussion forward. I very much appreciated his easy going manner and his measured and thoughtful approach to any challenge presented.”

    Kelvin Meadows, Chair at Nuffield International
  • “I have known Geoff since 2010, when he worked as an Environmental Communications consultant to the Irish Creamery Milk Suppliers Association where I was then General Secretary. Geoff excels at inspiring progress and positive change. Geoff has an outstanding ability to grasp complex issues quickly and to communicate them in simple and clear terms. He is an excellent listener and is adept at putting issues in their wider context so that they can be considered and addressed in a strategic way. Geoff is highly personable and an outstanding net-worker. With his highly positive approach and strong solution orientation, he is an effective team builder and leader.”

    Ciaran Dolan BL and former General Secretary,
    Irish Creamery Milk Suppliers Association
  • “For the past two years I have been part of a steering council for an SME involved in the Agricultural sector. The role of the council is to provide direction and opinion to the company that is looking to expand and avail of new opportunities. The council has been chaired by Geoff since its inception. Geoff has facilitated group discussion amongst the members taking into consideration varying opinions on particular topics.
    These opinions help shape the growth strategy of the business in areas like recruitment, target markets, finance, training etc. Geoff offers more than just group facilitation. He has a genuine interest in seeing the business progress and offers his own opinion on matters even if contrary to the business owner. For any company or group looking to navigate growth or change I would highly recommend the services of Geoff Dooley.”

    Bertie Troy, CEO at Grasstec Group Limited
  • “Geoff’s clarity of thinking and his ability to communicate the required message has been key to Saturn Farms as we have scaled our business over the last 5 years. Geoff’s methodology works!!”

    Bill O’Keeffe, CEO at Saturn Farms
  • “Working with Geoff for almost 10 years has been educational and inspiring. Possessing a rare capacity to both lead, and work with people in an organisation, he has identified many opportunities for our business, and, most importantly, shown the resolve and the tenacity to convert those opportunities into realities. I have found him to be a man of real integrity, a leader, true to his word and having the qualities that you would wish all the people around you in business to possess.”

    Ger Cusack, Partner at Comeragh Veterinary and Founding Chair at XLVets Ireland
  • “Geoff is an exceptional leader who has the rare ability to bring out the best in people. I found working with him to be a very rewarding experience. He encouraged me to leave my comfort zone and realize my potential. He is a remarkable communicator who encourages innovative and progressive thinking. His enthusiasm and dedication inspires his team to work hard and achieve their goals.I will miss working with Geoff and will always be grateful to him for instilling in me a greater sense of self-belief.”

    Mairead Berkery, Partner at Avondale Veterinary Clinics
    and Director at XLVets Ireland
  • “I worked with Geoff in my role as a Director of XLVets and as Chair of VetInsights for 5 years. Over that time he has consistently demonstrated a high level of facilitation, leadership and coaching skills to enable and inspire others to set higher goals and to hold them accountable for achieving those goals. He has the ability to bring an original perspective to complex issues and to see solutions and opportunities that others may miss. He has shown himself to be an ambitious and courageous leader on behalf of XLVets. His vision of the future of veterinary and farm animal production has been a key driver of our organisation’s strategy since its foundation 10 years ago.”

    Donal Lynch, Director at XLVets Ireland and former Chair at VetInsights
  • “I have benefited greatly from Geoff Dooley’s knowledge and skills. A consummate professional, Geoff is a strategic thinker, a superb communicator and has excellent leadership skills. As one of a select group of Nuffield scholars in Ireland and as chairman of Nuffield Ireland, he has a deep knowledge and understanding of developments and trends in the agri-food sector and a unique network of contacts nationally and internationally.”

    William Minchin, Ruminant Business Unit Director at MSD Animal Health
  • “Your engagement and leadership has also been critical with regard to compiling and articulating Nuffield International’s vision and mission statements and the associated core values we aspire to uphold as an organisation. From a personal perspective, your influence in setting our objectives and strategic goals has been profound. Your considerable intellect and capacity to lead people through these change processes has been instrumental in setting a new and exciting path for NI which will continue to demonstrate the uniqueness of the Nuffield scholarship program on a global scale.”

    Jim Geltch, CEO at Nuffield International

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