As Jim Collins discovered in his research for the book Good to Great, “Productive change begins when you confront the brutal facts.
Posts Tagged: strategy
The prove → plan →execute model doesn’t work in agile land. Instead it’s a case of Act → Learn →Build.nAction is primary. You can’t do a financial plan if a customer has never seen your new product or service. You must put something out there!
Each of these has its place and can heighten our understanding of what is really going on – but without the critical 4th mechanism of acting from shared awareness – the difficult problems as exemplified by housing, health and climate change will persist. That shared awareness must extend to cultural awareness.
As a first step on leveraging your brand’s purpose – consider mapping it’s strengths against the United Nations Sustainable Development Goals
To add texture to business valuations – it’s important to think about customer value. Customer value can be defined as the total lifetime value of a company’s customer base. Companies can increase this value by acquiring more customers, retaining them for longer, making their experience simpler (and often less expensive to deliver) through digital improvements and so on.
To value a business through this lens – here are some metrics to consider:
The common denominator among those who leave a lasting legacy is devotion to a cause greater than themselves; doing work they felt called to do. Rich or poor, famous or obscure they all had a mission to fulfill or a problem to be solved. To be legacy minded means that your calling and your job must line up.