When there are pressing challenges – there can be a tendency to forget about purpose. The survival instinct narrows the mind and the focus of attention. Sometimes we may regard it as a positive. But in narrowing the mind we risk eliminating a lot of useful data and therefore being blind to many of the options and opportunities presented by an immediate challenge.
Posts Tagged: organisational purpose
I sense an air of defensiveness in the food animal sector. It seems that many in the sector feel they are under persistent attack as purveyors of all sorts of doom; animal welfare breaches, water pollution, anti-microbial resistance, climate change and so on…