But people follow purpose – with much more intensity than they follow job titles or money. The challenge is to allow yourself and your organisation to be purpose-led, principles focused and where performance is measured as purpose translated.
Posts Categorized: Brand
Traditional ideas about brand do not work well in the context of social licensing. Social license refers to the ongoing acceptance of your organisation’s business practices and ways of operating by your stakeholders. If you lose social license, you lose the legitimacy to continue
As a first step on leveraging your brand’s purpose – consider mapping it’s strengths against the United Nations Sustainable Development Goals